I was invited to give a talk at the Sint-Lucas Faculty of Architecture, KULeuven in Ghent, Belgium, on 28 October 2013. The title was “Meat and Sustainability: Trojan Horse and Dark Matter”, in which I have shared my look on strategic design and sustainability through the lens of beef production and consumption worldwide and in Finnish context. The content of the talk included problem framing in design, soft paternalism and systems thinking.

The talk was opened by Koen Meersman who leads IA Matters, the Interior Architecture Community at Sint Lucas School of Architecture, and Kris Scheerlink, the program director of the master programmes at Sint Lucas School of Architecture, as it was a joint conference of those two programmes. Sint-Lucas is the oldest and the best architecture school in Belgium, and I was honoured to be there to share my experience.