Hei, I am Seungho Park-Lee, a designer and researcher in Ulsan, Korea. I explore the potential of design for service and policy.

Currently, I work at UNIST with a dual affiliation—an assistant professor in the Design Department and an adjunct professor in the Graduate School of Carbon Neutrality. Combining these two interests, I direct New Design Studio (NDS) at UNIST, a design practice and research laboratory that works with various stakeholders to help create strategic alternatives for a more sustainable future. Together, we push the boundaries of design practice and share our reflections with the design research community.

Beyond UNIST, I contribute to various meaningful initiatives and committees, including serving as an expert team member for the New European Bauhaus at World Expo 2025 Osaka (2024–2025), chairing the Policy Design Division of the Public Designers' Council Korea (2023–present), and being a member of the Landscape Committee of Ulsan Metropolitan City (2020–2021).

Previously, I worked in the interdisciplinary master's program Creative Sustainability at Aalto University, where I co-founded the Design for Government course with architect & researcher Hella Hernberg and service design director Juha Kronqvist from Hellon. While pursuing my doctorate at Aalto, I also served as one of the Demos Helsinki Associates starting in the summer of 2013.

My previous employers include the Finnish Innovation Fund SITRA and design consultancies in Helsinki and Seoul. I was also a co-founder of About:Blank, a Helsinki-Seoul-based design-and-manufacturing firm. In 2009, I was selected as one of Korea’s Next Generation Design Leaders by the Korea Institute of Design Promotion (KIDP).